Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases. A study by Statista shows that D2C sales are predicted to exceed $213 billion in the US and $80 billion in India by 2024. Due to the stiff online competition, D2C and… Read More »
Do you think it is possible to grow your app and business without adding a dime to your budget? Well, it is, and if you are wondering what the answer is, app retention! According to Bain and Company, increasing customer retention rates by 5% can increase profits by 25% to 95%. Yes, we are startled… Read More »
It’s time you make your mark and reinvent your brand by creating mobile app brand awareness. When brand awareness is done right, you could have an ever-growing and extremely loyal customer base. Some of your most intriguing questions could be…Are people able to connect with your brand proposition? Is your mobile app able to provide… Read More »
Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade Strategy The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each month, but over half… Read More »
As individuals, everyone has ideas they wish to turn into businesses. With more than a million B2C applications in the mobile app stores, we know individuals have invested in their statements to transform them into overwhelming applications that can change the way we live. All is well until they turn their eyes to their analytical… Read More »