If you own a mobile device, you might already know what push notifications are and how helpful they are for any app. Yes, push notifications need no introduction. They are short and effective messages that drive business goals in few lines of text and few emojis. They provide the headlines of what every app has to offer. Push notifications templates are nothing but wireframes of push notifications for different purposes.
So, like any user communication channel, push notifications do need some creativity and strategy added to them to make a remarkable impression on the end-users. Here are the few things that apply to most businesses and apps with a few changes to context and language. The approach and use case remains the same.
There are different types of push notifications based on the purposed they are designed for. Below are few examples of how to create push notifications for various stages of the user life cycle.
User onboarding push notifications templates:
Amazon founder Jeff Bezos once said that they treat their customers like hosted guests at a party. Every business today is willing to follow the same because onboarding messages are first-time communications with your customers. Being warm and welcoming is more important than focussing on any business goal.
|Title||Welcome to the app (username)!|
|Text||We are glad to have you on board! Tap here to set up your preferences!|
An incentivized onboarding:
Research says that users who make at least one transaction with the business in few days of installing an app or signing up are more likely to make repeat purchases and stay loyal for long. It helpsearly users to figure out what the app is all about and convince them to make a purchase.
Well, new customers might need some motivation to click on the checkout button. That’s when incentivizing comes into the picture.
|Title||Hello and welcome to XYZ!🎉|
|Text||Complete your profile and get a 20% off coupon🎁|
|Title||Thank you for installing XYZ!💝|
|Text||Use the code FIRSTODR to avail 50% discount on your first order. 🎁|
User engagement- push notifications templates:
Not every push is designed to convert. Few push notifications are just messengers of milestones and major happenings. It might not have much business value, but appreciations, acknowledgment, milestone reveal, and social fam updates create a communication pipeline with the end-users. Users feel engaged and informed from time to time.
|Text||Here is your daily news feed📰|
|Title||You got great taste!😍|
|Text||Your pins were saved by 11 new users from the fam🎉🎉|
|Text||Your answers have crossed 500 views this week. 🎉🎉|
|Text||Your posts are getting more reactions; check who they are! 👉👐|
|Text||You have successfully reached 100k subscribers.🥳|
Reduce cart abandonment – push notifications templates:
It takes a lot to convert users, and adding items to the cart and not making the purchase is an indicator of resistance owing to some reason.. Cart abandonment can happen for various reasons. Users might have added items to their cart and forgot about it after jumping on to another activity; They might feel there is a high shipping cost and are looking for competitor apps,
or sometimes, they might need an extra push with some discount on the cart value. We never know what exactly they are looking for but trying to reach them and making sure they convert is the prime factor that has the maximum impact on results.
|Text||We are running out of items you left behind in your cart!|
|Title||Items in your cart!👕|
|Text||Hey! You have left two items in your cart. Click to view items✔️|
|Title||Don’t forget 🙋🏻|
|Text||You have items left in your cart! Finish your order and save 20%!🎁|
User retention push notifications templates:
No matter how hard we try, there will be users leaving us. The chances are pretty high that they got busy with their own activities and haven’t opened your website/app for a very long time.
Just like calling a friend after a long time, we need to convince them to come back. We can communicate with the best messages, provide some free goodies and surprise gifts, or simply offer them a discount on their next purchase. Retaining a customer is 5X more beneficial than acquiring a new customer. So, focus more on retention, just like conversion for a long-term business strategy.
|Text||We miss you. We can change!🥂|
|Title||We miss you!😌|
|Text||It’s been a while you visited us; we have something for you. Check here!💨|
Post-purchase communications :
Name any business; their primary goal is to convert and boost ROI. But user experience is equally important. Companies can make money only if a customer is convinced to make repeat purchases owing to brand satisfaction and eventually increase the average revenue per user.
So, every aspect of the user journey is equally important. Hence in the shipping process, whether it is in-house or third-party facilitation, businesses need to take the sole responsibility of getting items delivered on time and should extend extra help on return and refund communications to built trust and brand value.
|Title||Your shipment is delayed⏱️|
|Text||Your T-shirt will now reach on Thursday👕|
|Title||Your items are on the way!📦|
|Text||We will let you know once they are close☑️|
Location-based push notifications templates:
Thanks to geotagging. Businesses can find wherever you are – provided you agree to share that information with any brand. Unleashing the power of location-based communications can enthrill your customers with meaningful local communications at the right time. We often tend to receive location-based push notifications while visiting famous places, airport check-in, crossing borders, and more. It is the best time to promote your store nearby, seek feedback on their in-store experience, and many more.
|Title||Welcome to Hyderabad!🙏|
|Text||Here are some biryani hotspots!🥘|
|Title||Hey Hyderabad! Rainy day? 🌦️|
|Text||Here you go! Flash sale on raincoats today!⛱️|
|Title||Got 5 minutes to shop!⌛|
|Text||Find some exciting deals at our store nearby!🎁|
Flash sales and special days:
Who doesn’t love celebrations? Brands do celebrate, and special days are something they eye always. To grab attention, leverage the opportunity to convert, and make sure that everyone buys something.
You can see your notifications space flooded with flash sales on every occasion, and again, to beat the crowd, there should be a unique approach with quirky titles and taglines. Sending personalized messages promoting products that users have viewed, searched for, added to cart, or wishlist long back might bring in more traffic.
|Title||Danube end of season sale is live!✨|
|Text||Kick back, relax, and shop🛍️|
|Title||Flat 80% off sale in the next 20 minutes!⌛|
|Text||Hurry! make your wishlist now to avoid the rush💨|
|Title||The sale ends today!🔴|
|Text||Here is your last chance to save $500 on trending items!💸|
|Title||Hurry! Last a few hours left!⏲️|
|Text||Check out in the next one hour and get an extra 10% off on your cart!💰|
Creating a push notification strategy for any business needs a basic framework of analysis. user needs, segmenting them into appropriate buckets, personalizing the context and content as per the requirements.
Then the real story of configuring a push with eye-catching images, titles, and crispy short descriptions begins. Figuring out the user’s most busy times and sending push notifications at the right time will have a significant effect on sales. Every business should be able to establish their brand in their communications sideways, achieving business goals. Be unique and make sure that every message creates some impression on the end-user. May the above-listed push notifications templates help you configure your own quirky communications.
Also read : Do’s and Don’ts of In-app messaging
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