The app market has become more competitive over the years, and businesses are finding it challenging to get their app into the limelight and position their app in the go-to-market. Having a comprehensive app launch strategy in place is crucial for paving the way for a successful app launch and strategically positioning the app marketplace.… Read More »
In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement and is a successful means of improving user engagement and product-led growth. What are… Read More »
Customer loyalty is an idea that’s as old as the business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot. But a question often bothered me: how do we categorize a customer (or user) as loyal or not? The answer is not in customer behavior alone.… Read More »
Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do on Facebook is… Read More »
The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following- The pandemic times: Firstly, Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc The travel and entertainment… Read More »
SITUATION Like everyone else, patients are also adopting mobile for their daily activities. UHG innovation team wanted to leverage that trend to help patients find cheaper alternative medicine for a prescribed drug and motivate medical adherence. Before investing in a full-scale solution, they have built a Minimum Viable Product (MVP) app on iOS and Android… Read More »