There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista, FinTech users will continue to grow year after year. Indeed, by 2027 FinTech users are predicted to exceed seven billion. Using FinTech can help you optimize your business… Read More »
We all know the famous saying, one size does not fit all. Similarly, one marketing communication can not attract all customers. In today’s hyper-competitive world, brands are grappling to get a share of their customers’ minds and, therefore, focusing heavily on creating experiences tailored to individual customers’ needs and preferences. According to McKinsey, Personalization can… Read More »
Imagine logging into YouTube and being instantly greeted with a wide range of interesting videos that match your interests. From the first click, YouTube’s web personalization algorithms kick into high gear, recommending a collection of videos exclusively for you. As you explore YouTube and watch more videos, the website pays close attention to your actions.… Read More »
Mobile apps have become a crucial part of our daily lives in today’s digital age. Consumers are projected to download 136 billion apps in the google play store and 37 billion apps in the apple store by 2025, it’s getting increasingly difficult for app marketers to attract and retain users. In 2023, email marketing is… Read More »
Do you remember the saying “Everyone is in Sales”? It is true for you and the members of your business, but it’s doubly true for your customers. Whether sharing the latest purchase from your site, leaving a great review, or even referring your site to a friend, they are your greatest brand advocates of all… Read More »
Who hasn’t ever wanted to speak to and engage with their ideal customer? We’ve all heard personalized marketing is essential in building trust and closing sales, but how does it all work when you’re doing it? Personalization is a trendy word in marketing. Companies are seeking to personalize their marketing efforts for several reasons. This… Read More »