The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences. But there is no one size that fits all in this case. Hence, creating a product with a customer-centric mindset will lead to a great product experience. Understanding your… Read More »
Creating a lasting first impression in banking starts with a stellar customer onboarding journey. Learn how banks can gain an edge by embracing digital technologies and building an onboarding journey focused on delivering the ultimate user experience to new clients.
The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »
To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided where the users ignore any sort of communications from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »
“App Uninstall” is a nightmare for business owners! We are living in a world of instant gratification and high expectations. While there are plenty of opportunities to start a business, the chances of succeeding are less than 0.1%. Today if we see, an 8-year-old is building an app and pushing it to the play store.… Read More »