An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. As a result, User behaviour became the anchor of user engagement.… Read More »
SITUATION Amway business leaders wanted their sales force, called Independent Business Owners or IBOs, to be trained more efficiently so that they could learn about Amway products faster and could also sell more types of products. This became important because Amway invests heavily in innovation and creates new products continually.To achieve this, Amway created a… Read More »