The festival of Diwali, celebrated by millions around the world, isn’t just about lighting lamps and indulging in sweets—it’s a beacon of hope, a celebration of prosperity, and a time for rekindling connections. For your business, it’s a remarkable opportunity to shine brightly in the eyes of your audience. In 2022, CAIT reported that business… Read More »
You’ve just landed in a city you’ve never visited before. It’s late, you’re tired, and all you want to do is check into your hotel and hit the hay. As you switch on your phone, a notification pops up – ‘Welcome to Marriott! Your room is ready and waiting for you. Enjoy your stay!’ Instantly,… Read More »
Halloween is more than just a spooky holiday—it’s a golden opportunity for marketers to unleash their creativity and captivate customers. With the right Halloween marketing campaigns, brands can increase awareness, boost sales, and engage customers in a way that is both thrilling and memorable. In this blog, we will explore six clever Halloween campaigns that… Read More »
The roar of the crowd, the thrill of the game, and the unity of a nation – the ICC Cricket World Cup 2023 is not just a sporting event; it’s a cultural phenomenon in India. Amidst this cricket frenzy, brands have a golden opportunity to amplify their customer engagement manifold. Leveraging the cricket mania, especially… Read More »
As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness, transactional messaging plays a vital role in delivering important and timely information to customers. Transactional messages are automated communications triggered by specific actions or events that customers take, such as making a purchase,… Read More »
Mobile apps have revolutionized the way we interact with technology, providing us with a vast array of services and entertainment at our fingertips. However, with millions of apps available in app stores, attracting and retaining users has become increasingly challenging. This is where the concept of app user re-engagement comes into play. In this blog,… Read More »