Did you ever find yourself completely engrossed in an activity that made you lose track of time and your surroundings? And, did you experience a high or happiness from this experience? If your answer to these questions is yes, you have experienced the “State of Flow,” also popularly known as being “in the zone.” Most… Read More »
Oftentimes, brands invest in money, time, and technology, to acquire users but end up losing them due to a poor onboarding experience. Statista’s study states as many as 83% of those who download a mobile app will uninstall it within 24 hours. Though there are many other important stages in the customer journey, the onboarding… Read More »
Are you, like me, also a binge-watcher? Are you someone who loves logging in to your Netflix or Amazon Prime account and looking for the latest trending show or movie to watch? Does your food also get cold while you keep exploring in the hopes of finding something to watch on an OTT platform? If… Read More »
Theaters to OTT, a wild shift in the wake of the pandemic. A mobile-first world, a world that has moved from movie theaters to TVs to consuming content on mobile phones and electronic devices anytime and anywhere they want. In all honesty, the attention span of humans seems to be reducing over time due to… Read More »
It’s that time of year again when everyone wants to shop online and make the most of the blockbuster deals. It is the most profitable time of the year for eCommerce brands as eCommerce sales skyrocket, and so it is the perfect time for your eCommerce brand to gear up and get a head start… Read More »
In 2020, over 90,000 new healthcare apps were released. This trend will likely continue due to the rapid adoption of smartphones and easy access to technology. Healthcare organizations must provide patients with an excellent experience to keep up with the competition. In healthcare, gamification is one of the most effective ways of promoting healthy behaviors… Read More »