We all know the famous saying, one size does not fit all. Similarly, one marketing communication can not attract all customers. In today’s hyper-competitive world, brands are grappling to get a share of their customers’ minds and, therefore, focusing heavily on creating experiences tailored to individual customers’ needs and preferences. According to McKinsey, Personalization can… Read More »
Is having a great product or service enough? Have you ever wondered what your customers truly think about your product? Are they satisfied with your services, or are there areas of improvement you must know? The answer to these and many other essential questions is customer feedback! Getting feedback from your customers is the only… Read More »
The digital marketing landscape is a bustling field packed with innovation, evolution, and competition. Among the myriad tools and technologies available for businesses to reach and engage their audience, one, in particular, has been turning heads in 2023. We are thrilled to announce that Upshot.ai has been awarded ‘Best Mobile Messaging-Based Marketing Solution’ at the… Read More »
In the digital age, the role of the consumer has changed drastically. No longer is the consumer just a passive recipient of messages. Today, they are active participants, making informed choices and influencing brands in unexpected ways. Enter the study of consumer behavior in marketing. This discipline is the very lifeblood of modern marketing strategies.… Read More »
Acquiring new clients or having a user onboarding checklist for your business is paramount to achieving lasting success. As you establish your online presence, converting visitors into loyal customers becomes a crucial objective. However, it can be disappointing to discover that a significant percentage, ranging from 26% to 70%, of website visitors depart without taking… Read More »
As technology continues to shape how we interact, push notifications have emerged as a powerful tool, enabling businesses to seamlessly engage customers, provide timely updates, and enhance their overall journey. It is because effective communication serves as a cornerstone for building lasting connections between businesses and customers. The push notification market is poised for significant… Read More »