User onboarding plays a crucial role in a potential user’s journey, guiding them from a curious visitor to an engaged customer. This is where first impressions are made, expectations are set, and the groundwork for a long-term relationship is established. In today’s competitive digital landscape, where attention spans are short, and competition is fierce, effective… Read More »
Have you ever wondered how businesses succeed by consistently delivering optimized customer experiences? The answer lies in the strategic use of user analytics. User analytics provides data-driven insights into customer behaviors and preferences. Analyzing metrics across touchpoints reveals optimization opportunities. Personalization and journey alignment can be enhanced through analytics. In this blog, we will explore… Read More »
Have you ever wondered why some brands just click with people? What makes customers keep returning to them and choose them over many others? That’s the magic of customer loyalty, and every business is trying to crack it. The game has changed. With every brand out there trying to grab attention, the ones that really… Read More »
In 2024, Gmail and Yahoo introduced sweeping updates to their email guidelines, marking a pivotal shift in email communication standards. These changes, aimed at enhancing security and improving user experience, necessitate a deep dive to understand their implications for marketers and email senders worldwide. In this blog, we provide an in-depth analysis of Gmail and… Read More »
Ramadan is a sacred month for people worldwide, marked by fasting, prayer, and reflection. It’s also a time when businesses, especially in Indonesia, UAE, MENA, Egypt and more, witness significant shifts in consumer behavior. During this month, people tend to spend more time with family and engage in charitable activities, altering their purchasing habits. The… Read More »
In a world with apps for every imaginable purpose, how do those designed for occasional use survive and thrive? How can product owners or developers ensure that an app, which may not be needed daily, becomes an indispensable part of a user’s life? Whether it’s for planning that once-in-a-year holiday, orchestrating a grand event, or… Read More »