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Arun Konathala
Arun Konathala April 6, 2020

    Some act only when the alarm goes off, but there are a few who can pick the cue before that, and this is for those.

    We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future beholding for all of us. At least every one of us agrees that the corporate world will take the opportunity to put cost-cutting measures as a top priority for the next few quarters, if not years.

    “Survival is Winning” – unknown.

    Showing value is one thing that can help us survive in these difficult times. If you are responsible for a digital product like a mobile app or a website, there is an excellent opportunity to achieve this quickly and easily.

    Companies have already invested a lot of money in building several digital products as part of their digital journeys, and now is the time when everyone is glued to their Mobile and Desktop/laptops due to the Pandemic to make those investments reap returns.

    Here are the few “To do’s” to ensure the digital products become successful and aid in companies business continuity:

    1. Increase Usage: All platforms (mobile/web) should relook at their usage numbers more closely and design better campaigns to enhance user activity and feature usage.
    2. Gamification: Devise gamification strategies to improve product adoption and motivate users to complete the desired journeys.
    3. App portfolio rationalization: This will reduce the total cost of ownership and maintenance. It will also allow you to narrow your focus on those digital assets that are driving value for its users.
    4. App Store Reputation: Many enterprises ignore this critical factor, but there are a variety of opportunities that you are missing if you neglect this one.
    5. Become more Personalized and Context Sensitive: Sending blanket messages or bombarding users with generic content will no longer work. Based on your user’s past behavior, demographics, sentiments, and current context tailor your messaging and reach your audience on their preferred channel.
    6. Create a Habit-forming factor: Make sure to connect your digital solution to your user’s problem every time and capture their mindshare. Making your application a top of the mind option will eventually make it a habit-forming product.
    7. Experiment continuously: User behavior is continually changing, and this is happening at a rapid pace. To keep up with the ever-changing user’s behavior, you need to keep changing your engagement strategies. One way of achieving this is by experimenting with different ways to engage. Use various tools, channels, messaging options, consider using the principles of game theory, and behavioral psychology to create that core loop of engagement.

    Apply these “seven” strategies on your digital products during and post-Corona pandemic, and your platform will have a chance to live through these troubling times and forever.

    We at Upshot.ai can help you apply all of these very quickly.

    About Upshot.ai

    We at Upshot.ai can help you apply all of these very quickly.

    We struggled with every possible type of engagement technique, to ensure that users easily understand a product so that they continue to come back to it every day, sometimes multiple times, and ultimately also generate revenue and growth for the product.

    We discovered that no one product is geared to help the product and marketing teams meet these objectives, and that’s why we built our own – Upshot. AI – We know this stuff works. Cos, we use it every day.

    Yes! We use all the experience gained from running tens of thousands of campaigns, and all the secrets of game theory, behavioral psychology learning theory. Everything from Daniel Kahneman, to Bob Cialdini, to so that your users take to your product like fish to water and love coming back to it, again and again. And not only do we have this product, but We also offer an Engagement Service, where we DO IT FOR YOU.

    Global brands like Amway, ITC India, Panini, UHG, GE, Abbott, Novo Nordisk, Novartis, Puma, etc., are already using it, and they love it.

    Visit https://www.upshot.ai to learn more.

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