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narendra peesapati
narendra peesapati January 11, 2019

Executive summary ZYTO introduced a mobile app that aids their customers in self-improvement by helping them expand their perceptions about personal issues. This app is feature-rich and relies on a sequence of steps that the customer must complete to get immediate benefit. Initial observations after app launch revealed a gap in the customer experience—customers were… Read More »

narendra peesapati
narendra peesapati January 11, 2019

Executive summary Unitedhealth Group (UHG) wanted to reduce healthcare costs by helping their members make informed decisions, such as selecting a provider for a specific procedure, choosing a pharmacy, or exploring generic drug alternatives. Before investing in a full-fledged digital solution for their entire member base,they decided to build a quick prototype to validate their… Read More »

narendra peesapati
narendra peesapati January 11, 2019

CLIENT CHALLENGE: IMPROVE APP RATING Panini, the leading maker of sports collectibles, created an app to let users buy and trade cards digitally. The app was built and shipped in a very short span of time, and users experienced some initial difficulties and rated the app down. Even after fixing the issues, the ratings didn’t… Read More »

narendra peesapati
narendra peesapati January 11, 2019

CLIENT CHALLENGE: INCREASE DIGITAL PLATFORM ADOPTION AND ENGAGEMENT Amway created a digital learning platform for its 6 million independent business owners (sales reps) living in 100 countries and speaking 60 languages. But they weren’t completing enough courses on new products, putting their sales knowledge and business results at risk. OUR SOLUTION: We saw this as… Read More »

narendra peesapati
narendra peesapati May 6, 2016

LIFE OF A MOBILE APP( Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade)! The Mobile App ecosystem is maturing and becoming increasingly complex, and to succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched… Read More »

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