Think Mobile : Brand Awareness

Your potential audience is surrounded by at least 2 mobile devices, where they spend at least 52% of their digital media time. And these numbers are only on the rise. How can we be sure that the users not only download the app but also use it actively? We need to create brand awareness through your mobile app.

It’s time you make your mark and reinvent your brand by creating mobile app brand awareness. When brand awareness is done right, you could have an ever growing and extremely loyal customer base.

Some of your most intriguing questions could be…Are people able to connect with your brand proposition? Is your mobile app able to provide a good user experience for your brand? Are the product innovations doing enough to cater to your customer needs? As a brand these are some questions that will keep you thinking. Here are some strategies that might interest you.

Optimize your product description in the store

Be easy to find, be easy to understand, be simple to use and be the product that user customers cannot refuse. Were you able to un-complicate things? That’s the key here.

Build a story around your product

It is always interesting to know what went into the making. People need ways to relate themselves to the product. And then make some noise… media coverage, promotions, product reviews. Let people talk and be quick to respond to their questions. It all adds to creating your brand awareness.

Target the right audience

Identify the people who are most likely to use your product and benefit from it. You could have a lot of app downloads but it could be valued only by those who need it. It is very important to segment your audience and target the right segment. This would improve the value addition done by your product/service and could give very strong customer reviews.

Focus on the functionality of the product/service provided

Be clear on the what are your objectives, what is the core functionality of the app. See if purpose is being solved. Track your user feedbacks and reviews to understand if your focus on product functionality has been successful and well communicated. Always be clear on your value proposition and be sure that the end user understands it as well.

Innovate the product and engage the user

In this fast paced world you can’t be in the limelight for long without innovating new features in your product. People always look for something new, improvise the product periodically. Engage the user and keep your app active. Send personalized messages and create that value added user experience.

A lot of app downloads happen everyday. But there are also a great number of apps that are opened once or not even that. You can keep the activity going your app by constantly engaging the user. You can send personalized messages, notifications and conduct surveys, polls to give a user a personalized user experience.

You could get in touch with us to help you with this.

Is Push Notification equivalent to spamming?

Building an awesome application is one thing, engagement and retention is another. According to Appiterate “annoying notifications” is the biggest reason for users to uninstall an application. However, thinking it as a form of spam and not using it would be even bigger a disaster. Push Notification is definitely one of the most effective technique to improve your user  engagement and retention metrics. At least that is what research says – According to global-marketing company,  70% of users find notifications valuable and 43% would most likely use an app that sent them push notifications. On the other hand, only 32% of app users disable push notifications for the apps.

It is unfortunate that this technique is underused, or rather used but in an inappropriate way. Push notifications, if made relevant can be a boon to a user – imagine you got on a train just because you had received a push one hour before the train time warning you of some road closure on your route!

Upshot’s powerful segmentation will make sure your push is extremely relevant and context driven. Here are four important tips to remember while sending a push.

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Talk to our app strategist to get a better understanding of how we strategise push for our existing clients. Schedule a call.

 

LIFE OF A MOBILE APP

LIFE OF A MOBILE APPAAEAAQAAAAAAAAPOAAAAJDNkYzIxMWI5LWUyOGEtNDg3Ny1iYmY3LTAxZTA1N2RjZGFkZQ
( Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade)!

The Mobile App ecosystem is maturing and becoming increasingly complex, and to succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each month, but over half become Zombie Apps ( Dead ) within the first 30 days. Success or failure is determined by the customer, and to avoid letting your brilliant work, money and time result in a dreaded, it is important to learn how to create a lasting relationship with your audience.

MOBILE STRATEGY:

Setting the right mobile strategy that can provide solutions to user needs, help realize business goals and can transform with evolving mobile technologies is very important. Every App out there is trying to solve one or the other problem and if your app has to stand out from them start the journey with the right mobile strategy.

DESIGN & BUILD :

Building a bug free App with Aesthetic UI and Intuitive experience is always important for an App.There can be tens of apps trying to solve the same problem like the Chatting Apps, Taxi Apps, Photo filtering apps etc however the ones which are successful are the ones with the simplistic design and intuitive experience.

ACQUIRE :

Most apps have stopped charging people upfront because it is tough to start a relationship on a transactional note – you have to establish a connection first. Most people will not do everything you ask of them unless you start the right dialogue and conversation. Spotting the right audience and making your app discoverable to them. One more important aspect you need to consider is installs cannot be the only measure of success; you have to factor in the ROI on the money spent.

ANALYZE:

Keep in mind you are training for a marathon, not a sprint. Long lasting customer relationships are what make businesses successful. Analyzing and understanding consumer needs and feedback will make the consumer feel listened to and will increase loyalty towards the brand If you get to know your users and understand their habits, they are more likely to reward that effort with loyalty. When it comes to the mobile market, there are hundreds of thousands of fish in the sea While recently it seemed like the Wild Wild West, the landscape is rapidly changing and rules are emerging using the right tools to learn about your audience is very important.

ENGAGE:

Just understanding who your users are and what they do will be mere proved useless unless you act on the data. 46% of users discontinue using an app after a month. By promptly showing interest, asking the right questions and investing time in your users, you will minimize drop off with an increased mutual understanding and rise in significant interactions. Segment them and deliver customized content through multi-channel In-App Actions. Traditional mobile methods like push notifications are not going anywhere, but given the size and subtleties of the current ecosystem, you need more diverse channels to create a compelling message. Data is no doubt important, but thinking about the individual rather than the number will enhance the customer experience. No two people are alike, but do not let a large audience overwhelm you. The more people you reach, the better off you will be, and by grouping users by behaviors and preferences via segmentation, you will be able to create a personalized, relevant experience for them that is not only easy and scalable, but will benefit your business. Its is also very important to know the difference between pushing personalized content to users and spamming them.

MONETIZE:

Monetizing techniques such as context based up selling will increase the app revenue. More engaged users are likely to spend money in the app and again the key here is sending relevant offers and Ads to make the most of it.

RETAIN & UPDATE:

Engaged users always retain and expect the app to give them more so it is very important to Update the app with enhancements and fixes that keeps the user interested about the app and make them come back again and again.

About US :

We founded one of the world’s first Mobile app companies in 2008, leading strategy and app development for more than 700 apps for Fortune 500 brands, SMEs and Startups and winning more than 2 dozens of UI and technology awards we thoroughly understand mobile.

Engaged mobile customers are the holy grail for every brand. But, many brands release apps without plans for ongoing engagement, and struggle to get results.We’re marketing experts with seven (plus) years of experience leading mobile strategy for global powerhouses like DreamWorks, CartoonNetwork, CBS Interactive, UHG, Sharp, SEGA, and GE. We’ll help you give your mobile community the highly-personalized experiences they crave, and drive more impressions to your best content across all channels

We have built one of its kind Smart mobile engagement platform “ UPSHOT.AI “to give brands and their agencies innovative technology to keep up with “always on” mobile audiences. More than just a platform, we’re an extension of your mobile team. We partner with you and your agencies to develop an engagement strategy that maximizes the ROI of your mobile apps.

To know more please visit www.upshot.ai or email us : connect@upshot.ai

The then-and-now of Mobile Retention

As individuals, everyone has ideas they wish to turn into customers. With more than a million B2C applications in the mobile app stores, we know individuals have invested in their ideas to transform them into overwhelming applications that can change the way we live. All is well until they turn their eyes to their analytical sheets and switch to reality!

The outwit of these analytical numbers are that you cannot afford to overlook them – being significantly important metrics that measure the value of your product.

Going back to the days of Fred Wilson, his 30/10/10 ratio rule featured points to exhibit statistics of retention. This rule stated that 30% of the registered users will use the app once a month, 10% will use the app daily and only 1% at any given time. However, with innovation being a constant, these numbers may not hold true for all business models today.

The change

According to Flurry, an average mobile application retains 36% of its new users after the first installation. This figure keeps declining gradually with time and just 1 in 10 users stand a chance to open your app after an year. Where losing 80% of your acquired users was considered a huge loss; today, users who have opened your app 11 times in a month are your best catch, hoping the 7-day retention to go up to a maximum 30%.

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The issue

With competition and threat of substitutes at a ‘high’ status today, installing and uninstalling has become a matter of few taps on your phone. Most apps are free and hence the overall cost of switching is almost nil.

Another major reason is lack of filter on the quality of users that the innovators are acquiring. Majority of the times, users don’t possess the required information and don’t realise whether they really need the app that they have downloaded. Since, they are not spending any time or money before becoming your user, it makes them users with ‘zero loyalty’.

What retention are you measuring?

Retention can be defined in different ways for different business models. Varying from rolling retention, full retention and return retention, the pattern for of analysing confinement changes every time. Figuring out the right way to understand ‘your type’ of retention is the key to a successful measurement. However, from a business perspective, return retention proves to be the best forms of calculating the number of people coming back to your app.

Key takeaways

  • Supply of apps in the mobile world is way ahead of the demand. However, the time spent by users on the mobile has significantly increased
  • Segmenting your users and treating each segment individually is your tool for maximum customer retention
  • Create the everlasting impression – Focus more on users on the first 3-7 days of their installation and differentiate their in-app messages, notifications and features from others