Think Mobile : Brand Awareness

Your potential audience is surrounded by at least 2 mobile devices, where they spend at least 52% of their digital media time. And these numbers are only on the rise. How can we be sure that the users not only download the app but also use it actively? We need to create brand awareness through your mobile app.

It’s time you make your mark and reinvent your brand by creating mobile app brand awareness. When brand awareness is done right, you could have an ever growing and extremely loyal customer base.

Some of your most intriguing questions could be…Are people able to connect with your brand proposition? Is your mobile app able to provide a good user experience for your brand? Are the product innovations doing enough to cater to your customer needs? As a brand these are some questions that will keep you thinking. Here are some strategies that might interest you.

Optimize your product description in the store

Be easy to find, be easy to understand, be simple to use and be the product that user customers cannot refuse. Were you able to un-complicate things? That’s the key here.

Build a story around your product

It is always interesting to know what went into the making. People need ways to relate themselves to the product. And then make some noise… media coverage, promotions, product reviews. Let people talk and be quick to respond to their questions. It all adds to creating your brand awareness.

Target the right audience

Identify the people who are most likely to use your product and benefit from it. You could have a lot of app downloads but it could be valued only by those who need it. It is very important to segment your audience and target the right segment. This would improve the value addition done by your product/service and could give very strong customer reviews.

Focus on the functionality of the product/service provided

Be clear on the what are your objectives, what is the core functionality of the app. See if purpose is being solved. Track your user feedbacks and reviews to understand if your focus on product functionality has been successful and well communicated. Always be clear on your value proposition and be sure that the end user understands it as well.

Innovate the product and engage the user

In this fast paced world you can’t be in the limelight for long without innovating new features in your product. People always look for something new, improvise the product periodically. Engage the user and keep your app active. Send personalized messages and create that value added user experience.

A lot of app downloads happen everyday. But there are also a great number of apps that are opened once or not even that. You can keep the activity going your app by constantly engaging the user. You can send personalized messages, notifications and conduct surveys, polls to give a user a personalized user experience.

You could get in touch with us to help you with this.

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