Last year, Emily used a travel & hospitality app to plan her holiday trip. She received a personalized notification from the app suggesting a small, unknown Christmas market not far from where she was staying. She visited and found a handcrafted ornament that she cherishes to this day. This simple, personalized suggestion not only made… Read More »
Do you feel that despite having a stellar product, you cannot reach new customers who might become loyal to your brand? Is it difficult for you to find precisely what your prospects are looking for? Are your marketing campaigns failing as you wonder why? This might be because you aren’t aware of the concept of… Read More »
We are thrilled to announce that Upshot.ai has been recognized as the “Best Customer Engagement Platform – India” by Innovation in Business at the Martech Awards 2024. This prestigious accolade is a testament to our team’s relentless pursuit of excellence in the marketing technology landscape. A Commitment to Innovation At Upshot.ai, our mission has always… Read More »
Traveling by air can be exhilarating, exhausting, or exasperating—often on the same trip. To make air travel more delightful and less daunting, airlines must enhance each customer touchpoint. In this blog, we look at each stage with comprehensive examples from Alex, a seasoned business consultant, and a frequent traveler flying from The United States to… Read More »
Imagine knowing precisely how your customers behave, what motivates them to purchase your product and tailoring your marketing efforts to suit their needs best. This is even more crucial considering the different purchase behavior of customer segments. One group of customers might buy from you because of the brand perception that you have created, whereas… Read More »
Imagine launching a mobile app that you’ve poured your heart and soul into—meticulously crafting each feature, polishing the design, and preparing for a grand release. You expect a flood of downloads and active users, but instead, the response is underwhelming. Where could you have gone wrong? This scenario is all too common in the competitive… Read More »